Covid-19 has changed every person’s life. For the first time in the centuries,
everything was stopped. The lifeline of Mumbai i.e. The Local Trains was also
stopped because of the pandemic. This pandemic has affected the world. Many
businesses have been shut down, due to this situation. Some of the people have
taken advantage of this while some of them have collapsed in their careers. The
salariat people have lost their job or the salaries were decreased. Many of the
people have started investing in small businesses that were in need of finance. And
every Business owners are looking for new investors to expand their business. So,
there is a win-win situation for both investors and business owners.

https://diplomatist.com/2020/04/06/Covid-19-and-its-impact-on-Indian-economy/
Many Indian Marketers were facing the loss of upcoming crises. The loss they
have face sits in various types of criteria just like:
 Keeping business alive
In Spite of this situation of Lockdown and social distancing keeping the business
alive was a very hard thing to do by keeping the will of continuing the elements of
the business. New ideas were to be formed that includes all the protocols of social
distancing in which the main part was taken place by the advanced technologies,

we are surrounded by mobiles, laptops, computers also supported by applications
which allow us to interact and online transactions.

 Non-profitable assets
This was the sudden crisis where nobody was prepared, which gave rise to a big
bump in their road of business. They have to survive with non-profitable assets.
For that, the business owners had to make some decisions in which they had kept
the business first instead of on the profit they earned to keep their goodwill alive.
They also took the risk of loss by selling their products/services at the half price of
their profit margin. Also, the investors have to adjust to the existing non-profitable
assets with them.

 Finding new ways to grow
Some business owners lost their existing business or some of their product lines
due to this pandemic. So they found new ways like physical shop holders started
online shops, the marketers who were marketing the products by visiting the
offices started online marketing, they did the same with the promotion. Also, these
methods reduced some of the hard work, expenses, and also manpower. So it was
very important to find new ways to survive in the market.
The investors have also found new ways to invest in the market. They have
approached the people with new ideas and have decided to invest in their business
or some of them have started their own business.

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 Cut cornering
This pandemic led to the loss in the business so both the investors and business
owners were helpless and thought of cut cornering. Cut cornering means to
unwillingly eliminate some of the wants to save money or time. They cut-cornered
their employees or recruiting, budgeting, and selling. The employees were also
suffering because of the pandemic but it was a very important thing to cut corner
them.

 Making a breakthrough
As per today’s circumstances, people are fo0nd of getting something new to be
busy and motivate themselves. Hence, the company breakthrough takes part by
investing in new things rising up their stakes by forming new things related to
customers. In the current situation, the customers are looking forward to some
solution to cross this crisis. Where this business comes with new ideas to join their
part and balances the profit ratio of their business.

 Hard decision making
The decisions like bearing non-profitable assets, cut corners, making a
breakthrough, etc. were too hard. But they had to take the final decision to lessen
the loss. The market had many fluctuations, so the marketers have to switch their
decisions as per the market situation.